I didn’t know what a brand was until…
Story time! Hear about the time I truly discovered what branding really is. Grab a cold bevy and join me for a summertime catch up.
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Nearly 10 years ago, I was involved with producing a fashion show event with a totally different spin...
It was called "Deconstruct". And the idea was instead of a traditional runway show the models would be broken up within a stylish space using platforms. (And if you're wondering, yes, I was inspired by Gossip Girl).
We had a world-class hair and makeup team, insanely talented designers, GORGEOUS models (many of whom went on to do international work), luxurious gift bags for our guests, artist designed visuals, and platform staging built by my one and only. It was an amazing accumulation of creativity on all fronts.
And I'll never forget this...
While looking around the room our team had created, I realized this is what a brand really is...
It's an experience.
It's attracting people into your unique world where everything has been considered with intention and purpose.
It's a unique cocktail of energy and magic that pulls people in making them feel like they are part of something. Something bigger than themselves.
I remember the event so clearly today its as though it happened only yesterday. That's the power of becoming truly aware of something. You never forget those moments in life.. They are just that profound.
So, if you're reading this (and creating a brand currently) I have a suggestion...
Sit down sometime this weekend and think about the experience you are creating for your clients.
If you need some inspiration, here is a recap from an event I produced only 2 weeks ago.
When you capture the energy of your brand through unique experiences you truly become a stand out brand!
-Jacq xx
